hihat

The status quo

Music's billion-dollar deals are still priced on gut feel.

Touring is dead reckoning

A promoter sees a band trending and books a 1,200-cap room. Tickets stall at 400. Guarantee is locked. Loss is absorbed.

Sync pricing is a black box

A music supervisor pings five publishers for a quote on the same cue. Five different numbers. None of them defensible.

Routing leaves money in the parking lot

Artists tour the same six cities while warm secondary markets — surfaced clearly in their own streaming data — go unbooked for another cycle.

The firehose

Sixteen live signals, refreshed continuously.

Spotify

Monthly listeners, follower velocity, popularity index

Apple Music

Editorial placement and follower trajectory

Bandsintown

Tour-tracker count and confirmed dates

Songkick

Tracker counts and announced tours

Setlist.fm

Shows actually played, not just announced

Discord

Live community size by invite resolution

Wikipedia

Page-view velocity, log-scaled

Google Trends

Search demand by region

YouTube

Live-performance ratio of catalog

Genius

Lyric pageviews as engagement proxy

Pollstar

Festival and tour intelligence

Discogs / MusicBrainz

Catalog identity resolution

Google Maps

Routing distance and drive time

Federal Reserve (FRED)

Macro context: rates, CPI

Bureau of Labor Statistics

Regional wage and employment

Energy Information Agency

Gas prices for tour economics

Most platforms stop at streaming. hihat doesn't — because a tour budget bends with gas prices and a sync rate bends with ad-market CPI.

The math

From firehose to a single, defensible number.

01. Composite Demand Score

0 — 100

Ticket Intent (45%) + Web Buzz (30%) + Passive Listening (15%) + Live Performance Ratio (10%)

The headline number every dashboard hangs off. Velocity overlays show YoY growth so a 60 trending up beats an 80 cooling down.

02. Opportunity Score

Per Promoter

Composite − radius_penalty − saturation_penalty + touring_bonus

Personalized per promoter: penalizes markets that recently saw the artist, rewards markets the artist has never played.

03. Routing Heatmap

7 US Regions + Intl

Surfaces the routing gap between confirmed dates so an agent sees the underbooked corridor before the promoter pitches it.

Pricing guidance

Suggested offer = (Demand ÷ 100 × Capacity × $20 base) × Economic Modifier — every offer ships with the math it was built from.

Built for every seat at the table

What hihat does, by who you are.

Promoters

Stop guessing the guarantee.

See real-time demand for every artist on your radar in your priority queue, with the day's most actionable holds and offers surfaced first.
Counter-offer in one click — the platform pre-fills a defensible number from Composite Demand × your room's capacity × current economic modifier.
Run portfolio, cash-flow, and audit reports as PDFs the moment your CFO asks.
See the routing heatmap so you only chase artists whose tour actually wants to come through your region.

Talent Agents

Defend every guarantee with data, not vibes.

Active-deal dashboard with show-day notifications, hold-challenge alerts, and offer-accepted pushes so nothing slips.
Counter-offer flows that surface the promoter's underlying assumptions — argue the number, not the email thread.
Roster-wide demand view: every artist on your agency's books, ranked by Opportunity Score in every market.
Heatmap-driven routing suggestions that reveal the missing date between Denver and Minneapolis before the promoter calls.

Artists & Managers

Know what your next show is actually worth.

Demand timeline sparkline showing your trajectory across all 16 signals, refreshed continuously.
Geographic heatmap recommending the next market your data says is ready — before your agent has to guess.
Sync-deal management alongside touring so one financial summary covers both halves of your income.
Booking reports and catalog ingestion that make your team's monthly check-in a five-minute read.

Venues

Fill the calendar with shows that will sell.

See every hold and offer touching your room in one stream, with demand context attached.
Vet incoming offers against the artist's real demand in your specific MSA — not their nationwide average.
Surface your verified capacity, technical specs, and contacts to every promoter and agent on the platform.

Licensors — Labels, Publishers, Distributors

Stop underpricing the catalog.

Briefs workspace ingests sync briefs with usage rights, territory, and budget structured from day one.
Pitch and quote per placement with defensible pricing tied to current demand signals — not last year's rate card.
License agreements with royalty tracking, cue sheets, broadcast logs, and expirations on one calendar.
Pipeline dashboard with seven licensing-specific signals so you see which catalog moments are heating up before the request comes in.

Brand Partners — PR & Marketing Agencies

Plug your campaign into the artist's actual demand curve.

Org-level membership with assigned-to-artist permissions so your team sees only what you should.
Contact and correspondence flows shared with the artist's management, label, and agent — one source of truth.
Demand and routing context so a press push or campaign launch lands the week the data says it will travel furthest.

Operators — Admin / God Mode

Operate the platform with full visibility.

Cross-tenant view of every deal, every signal, every audit trail — the chair every investor wants to sit in.

Why now

The market just became legible.

Live music's margins are compressing

Post-pandemic demand snapped back, but operating costs — labor, fuel, insurance — snapped back harder. Promoters need defensible pricing the way airlines needed yield management in the 1980s.

Sync is exploding and unpriced

Streaming made every catalog discoverable, every supervisor reachable, every TikTok a soundtrack. The volume of placements has 10x'd. The discipline around pricing them hasn't — quotes still travel by email, often with rate cards last refreshed three years ago.

AI-generated catalog is flooding marketplaces

The signal-to-noise ratio for what's actually demanded — by listeners, by ticket buyers, by music supervisors — is the next decade's pricing edge. As distribution costs collapse to zero, demand intelligence becomes the only durable moat in music.

Sync licensing workspace

From supervisor download to settled invoice — without leaving hihat.

Sync deals usually live in twelve email threads, three spreadsheets, and one PDF nobody can find. hihat collapsed the workflow into a single dashboard so labels, publishers, and distributors can see what's pitched, what's clearing, and where the money is — at a glance.

Catalog Artists

Every artist you represent, every deal in flight.

The licensing dashboard rolls up your catalog by artist: how many works are licensable, how many are pitched, how many are live. Each card links straight to the artist page and shows the publishing org of record, so you stop guessing whose admin handles what when a quote needs signoff.

→ Joins MusicalWork → Composition → Artist for every work where you're the representative.
→ Picks each artist's most-frequent publisher org from OwnershipShare and pins it as the chip.
→ Sorted by active licenses, then pitches, then catalog size — most leverage first.

DISCO ingestion

Supervisor activity becomes your priority queue.

When a music supervisor downloads, favorites, or shares one of your tracks on DISCO, that event lands as a priority card on your dashboard within seconds. Click through and you're on a quote draft prefilled with the supervisor as the recipient — no copy-paste, no 'who was this for again?'

→ POST /webhooks/disco — HMAC-SHA256 verified, dedupes on disco_event_id, enqueues an Oban job on the licensing queue.
→ Or upload a CSV at /licensing/disco-import — preview match-rate by ISRC before you import, dedup on the same key.
→ Unread signals surface on the dashboard's priority stack with a 'Initiate sync quote' CTA.

MFN audit

Most Favored Nations as a real policy, not a checkbox.

Flag a deal MFN and hihat checks every co-writer, master holder, and publisher against the highest per-point rate in their tier. When someone's underpaid, you see exactly who, by how much, and what each party should receive — and one click rebalances the deal.

→ Tiers split master / publisher / writer; sync_fee allocation between publishers and writers is configurable per quote.
→ Within each tier hihat computes max(paid_fee / share_percentage) and flags every party whose per-pt rate falls below.
→ On a draft, auto-rebalance updates fees in place. On a sent quote, it issues a corrected sibling. On an executed agreement, it surfaces the violation read-only and points you at amendment.

DISCO API client

Outbound API ready for the day the keys arrive.

The contract for searching DISCO's catalog, polling pitch-link activity, pushing curated playlists, and syncing supervisor metadata is already defined. Until DISCO_API_KEY is set, dev environments use a canned-data stub so demos work; production returns :no_credentials cleanly so hihat never silently dispatches to fakes.

→ search_tracks, get_track, get_pitch_link_activity, create_playlist, add_tracks_to_playlist, get_user, get_organization — full callback surface.
→ Three resolved impls per environment: real (prod, no creds yet), Stub (dev demo), Mox (test).
→ Already wired into supervisor signal ingestion — when an inbound event has a disco_track_id, hihat hydrates the ISRC and finishes the local catalog match.

Get on the platform

See your next deal priced in real time.

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Price every music deal like a market — not a hunch.