Trust your intuition. Verify it with hihat.

The best agents and promoters in the business run on judgment built over decades. That instinct is usually right — and it is still worth checking before you commit six figures to a room. hihat does the busy-work behind that check: it gathers the signals, keeps your history, and builds the math behind every offer, so you can confirm the number you already had in mind and account for it line by line. The call stays yours.

What it replaces

No more digging through old contracts to find your best deal points.

Your own history is the hardest thing to reach

You've played this act twice. The sell-through, the settlement, the bar take — it's in a PDF, a ticketing export, and your memory. Pulling it together takes a morning. The offer is due at four.

Streaming numbers aren't ticket buyers

90,000 monthly listeners and 200 in the room, because the listeners are three time zones away. Platforms that stop at streaming hand you the headline and leave you the risk.

Costs moved. The rate card didn't.

Fuel, labor and insurance have all repriced. Most offers are still built off last year's assumptions, because nobody has time to rebuild the model each quarter.

The paperwork outweighs the judgment

Holds, challenge windows, counters, contracts, settlements. Hours of administration around a decision that took you ninety seconds to make.

What feeds the number

Demand score

Industry signals, used to forecast costs more accurately and maximize earnings. Six of them roll up into one 0–100 score, refreshed every night: what people are buying, which direction that is moving, how the act performs live, where attention is building, what the catalog is pulling in sync, and how the act has done for you before.

Two numbers decide whether a deal makes money — what it costs and what the other side will pay. The score addresses both. On the cost side it carries current conditions, so a guarantee is built on this quarter's cost and spending conditions rather than last year's. On the earnings side it separates buying intent from attention, which is the difference between an act with 90,000 listeners and an act that sells 900 tickets in your market.

The same number reads differently depending on where you sit:

Promoters and venues: Size a guarantee against what the room will do on that date, and judge an incoming offer against demand in your own market rather than a national average.
Talent agents: Hold your number with something the buyer can check, and see which markets are ready for the next run of dates before the routing is set.
Managers: Watch where an artist is gaining and cooling across every signal at once, and time a release, an announcement or a routing decision to it.
Sync agents and licensors: Quote a placement against what the catalog is worth now, and see which titles are gaining supervisor interest before the brief arrives.
Music supervisors: Check a quote against the same demand picture the seller is working from, so a rate can be discussed on evidence rather than reputation.

The sixth signal is your own track record with the act — the rooms you filled, the settlements you closed. It makes the score reflect your results rather than a national average, and it stays private to your organization.

Ticket intent

Movement toward a purchase: tour trackers, announced dates, search demand in this market.

Velocity

Which way it's going. A 60 climbing beats an 80 cooling.

Live performance

Whether the act actually delivers live, and how often they play.

Web buzz

Search, pageviews and community size, weighted as interest rather than attendance.

Sync demand

Catalog pull into film, TV and ads, which tends to lead a wider audience.

Your history

Your sell-through, your settlements against guarantee, how recently and how often you've booked them.

Micro and macro, in the same number

The signals above are the micro: one act, one market, one window. Every score is also weighed against the macro — consumer prices, unemployment and real disposable income, pulled from the Federal Reserve and the Bureau of Labor Statistics. Demand is what an audience wants. The economy decides what they can actually spend, and what it costs you to put the show on. Pricing off streaming alone leaves both of those out.

Built for this business

Modern tools, tailor made for the music industry.

Most of a working day is not judgment. It is re-reading a thread to find what was agreed, retyping it into something that counts as a record, and answering questions you could answer yourself if the numbers were in front of you. Two parts of hihat exist to take that back.

hihat ai, connected to your own history.

Ask it in plain language and it answers from your data — your deals, your holds, your settlements, your history with each counterparty. What is waiting on you today. What you made on an act the last three times. How a market has performed for you. Every answer cites the records behind it, so you can open the one you want rather than take its word for it.

Nothing is written without your confirmation.

The assistant can accept an offer, counter it, confirm or release a hold — but it never writes on its own. It proposes the exact change and nothing happens until you confirm it. The change then runs as you, through the same permission checks and the same audit trail as the button you would have clicked, and the thread keeps a record of what was proposed and what you did with it.

Email sync turns the thread into the record.

Connect your mailbox and the booking traffic becomes records. A hold request becomes a hold. An offer becomes an offer. A sync pitch becomes a deal. Dates, fees, venues and terms are read out of the message, and every record keeps a link back to the email it came from, so you can always see where a term came from.

Anything uncertain waits for you.

Only an unambiguous message becomes a record on its own. Anything less goes to a review queue with the original beside the proposed record, for you to correct or confirm. The threshold is deliberately conservative: a filing system you have to audit is worse than no filing system, so hihat would rather ask than guess.

Built for every seat at the table

What hihat does, by who you are.

Promoters

Margins are thinner than they have ever been.

Production, labor and insurance have all moved against you while guarantees kept climbing. A room that used to absorb a soft night does not anymore — one misjudged guarantee can swallow the upside on three shows that worked. The answer is not booking less; it is being right more often about what a date is actually worth.

Price the guarantee against forecast demand in your market, not last year's number — so you stop overpaying on acts that have cooled and stop losing the ones that are climbing.
Counter-offer in one click, with the reasoning attached: the act's demand, your room, and what costs are doing right now.
Current demand for every artist you are tracking, with the day's holds and offers that need an answer at the top.
Routing gaps show you the acts whose tour already runs through your region, where the guarantee is cheapest and the date is still open.
Portfolio, cash-flow and audit reports as PDFs the moment your CFO asks which shows carried the quarter.

Talent Agents

Every guarantee, with the numbers behind it.

Active-deal dashboard with show-day notifications, hold-challenge alerts, and offer-accepted pushes so nothing slips.
Counter-offer flows that surface the promoter's underlying assumptions, so the negotiation happens over the terms themselves.
A roster-wide view: every artist on your books, ranked by how they score in each market.
Routing suggestions that surface the open date in a corridor before the promoter calls about it.

Artists & Managers

Know what your next show is worth.

A demand timeline showing your trajectory across all six signals, refreshed every night.
A geographic view of which market your data says is ready next, before your agent has to estimate it.
Sync-deal management alongside touring so one financial summary covers both halves of your income.
Booking reports and catalog ingestion that make your team's monthly check-in a five-minute read.

Venues

Book the calendar on evidence.

See every hold and offer touching your room in one stream, with demand context attached.
Vet incoming offers against the artist's demand in your own market rather than their national average.
Surface your verified capacity, technical specs, and contacts to every promoter and agent on the platform.

Licensors — Labels, Publishers, Distributors

Price the catalog on what it is worth now.

Briefs workspace ingests sync briefs with usage rights, territory, and budget structured from day one.
Pitch and quote per placement, with pricing tied to current demand rather than a rate card set last year.
License agreements with royalty tracking, cue sheets, broadcast logs, and expirations on one calendar.
A pipeline dashboard that shows which parts of the catalog are gaining interest before the request arrives.

Brand Partners — PR & Marketing Agencies

Plug your campaign into the artist's actual demand curve.

Org-level membership with assigned-to-artist permissions so your team sees only what you should.
Contact and correspondence flows shared with the artist's management, label, and agent — one source of truth.
Demand and routing context so a press push or campaign launch lands the week the data says it will travel furthest.

Your organization

Full visibility inside your walls — and a hard stop at them.

Every deal, signal and audit trail across your own organization: who changed what, when, and on what basis.
Your administrators' reach ends at your organization's edge. Cross-organization access is an internal engineering tool that no customer account can be granted, and every support session that touches your data is read-only by default and logged for you to review.

Sync licensing workspace

From supervisor download to settled invoice.

Sync deals tend to live across email threads, spreadsheets and a PDF nobody can find. hihat brings the workflow into one dashboard, so labels, publishers and distributors can see what is pitched, what is clearing and where the money is.

Catalog Artists

Every artist you represent, every deal in flight.

The licensing dashboard rolls up your catalog by artist: how many works are licensable, how many are pitched, how many are live. Each card links to the artist and shows the publishing org of record, so you know whose admin handles a quote before it needs signoff.

→ Every work where you are the representative, grouped by artist.
→ The publisher of record surfaced on each card.
→ Ordered by active licenses, then pitches, then catalog size.

DISCO ingestion

Supervisor activity becomes your priority queue.

When a music supervisor downloads, favorites or shares one of your tracks on DISCO, that activity lands on your dashboard within seconds. Open it and you are on a quote draft with the supervisor already set as the recipient.

→ Supervisor activity arrives automatically, with duplicates filtered out.
→ Or import a CSV, with the match rate previewed before anything is added.
→ New activity surfaces at the top of the dashboard, ready to quote.

MFN audit

Most Favored Nations, enforced.

Flag a deal MFN and hihat checks every co-writer, master holder and publisher against the best rate in their tier. When someone is underpaid you see who, by how much, and what each party should receive, and one action rebalances the deal.

→ Master, publisher and writer tiers are checked separately, with the split configurable per quote.
→ Every party paid below the best rate in their tier is flagged.
→ Drafts rebalance in place; a sent quote is reissued; an executed agreement is flagged for amendment.

Interested? Get hihat.

Bring an artist you have booked. We will show you their score, what moved it, and what it would have told you before that offer went out, against what the room actually did.